Re-conventional Design Show 2013
4 – 20 April 2013
Re-conventional is a graduate Design Show celebrating the works of three UK-based Chinese designers, who work across the North West, London and Scotland.
The show aims to highlight the changing shift in contemporary design practice and the increasing desire for young designers to reference back to classic and everyday objects for inspiration for their new products.
From this year’s Degree shows, there was a clear focus on Contemporary design courses, both for UK and international students. In particular, the UK-Chinese design graduates’ work took on an organic approach responding to classic design – a visual consequence of an old idea, a vital function or a feeling towards an object.
Re-working these classic objects enables the designers to create a sense of nostalgia and memory for the audiences to respond to, as both a narrative through the object itself, and as a sensory response through the choice of material and ability to interact with the product.
Li-En Yeung is a 2011 product design graduate from Manchester School of Art. His designs are a response to our interaction with the commonplace objects that we encounter whilst going about our daily routine. Li-En re-designs classic typologies to meet our day-to-day needs, with the goal of producing an object that is new and a pleasure to experience, whilst also retaining a sense of familiarity.
Austin Yang graduated in 2012 in product design and engineering from Edinburgh College of Art. Austin’s degree show and on-going projects take on recent but forgotten visual language in product design and explore the pleasurable physical interaction with consumer products of old, which are often lost through today’s consumer gadgets.
Ai-Lun Huang is a 2012 Camberwell College of Art Visual Communication graduate and her work spans across video, graphic and packaging design and producing Zines. Ai-Lun is concerned with changing shifts in cultural development, new media and its influences and controls on public attitudes and behaviour. Using design as a tool to reflect our changing attitudes to everything around us, Ai-Lun using classic simple materials and products to showcase potential ideas for her young generation’s hopes and fears for the future.